Mobile Ad company ‘4th Screen Advertising’ has announced the results of some research conducted across the O2 Active portal (600 men and women over 16 yrs, in case you were wondering). Apparently, 88% of people are happy to receive Ads in exchange for free content (something that’s got make Blyk pretty pleased too, I would Imagine!).
The Ads were 15 second videos from such brands as LG and Citroen – aiming fairly and squarely at the target demographic. From this 59% of respondents said the Mobile Ads made them “more interested” in the brands featured.
Mobile Advertising is definitely a powerful channel – studies like this are only adding weight to the fact that people definitely have a tolerance towards some Ads, so long as there is a ‘fair reward’.
[Via: Mobile-Ent.biz]