With 62.5% market share Nokia is the dominant mobile phone maker in India. Sony Ericsson holds 13% of the market and to tackle the competition, the Swedish-Japanese handset maker plans to release the Bravia-branded mobile phones in the country.
Sony Ericsson already sells Walkman and Cyber-shot branded handsets world wide, while Bravia mobile phones are at the moment only available in Japan.
The phone maker expects India to contribute almost 25% of the global handset business over the next two years, and is willing to include other Sony’s brands in the mix in order to succeed.
Also as a part of the “big India plan,” the company is ramping up its manufacturing facility in the country to churn out almost 10 million handsets a year. Most of these will be low cost, entry-level devices, though.
Now we can only hope, once they’re released in India, Sony Ericsson will also bring Bravia handsets to other parts of the world.