The Poppy Appeal this year has a Mobile channel (powered by a company called Tanla Mobile), and is running the ‘Poppy Download’ service – where members of the public can make a donation using their mobile phones, in return for a poppy mobile wallpaper (thus mirroring the traditional process of donating some cash for a paper poppy to wear).
The Royal British Legion’s Poppy Appeal is one of the best known and supported campaigns in the country. Its aim is to raise funds to support the Legion’s work in providing financial, social and emotional support to people who have served or are currently serving in the Armed Forces, and their dependants. This year the Legion hopes to raise £32 million with its Poppy Appeal.
For the first time, The Royal British Legion is including a short-code number on their nationwide poster campaign, inviting people to show their support by texting ‘POPPY’ to 80848 to make a £1.50 donation. Alternatively, donations of up to £10 using Payforit (WAP) billing can be made by visiting the popular internet portals 3 and Vodafone, via www.poppy.org, which are supporting the campaign.
For those that don’t know, or haven’t heard of Tanla:
Tanla Mobile is a global provider of mobile commerce, mobile marketing, mobile entertainment and mobile internet solutions to the Telecommunications, Media and Digital Content industries. Tanla specialises in developing customised mobile applications, platforms and services for organisations who want to create a mobile strategy or channel.
Overall, a very worthwhile cause, and a great/convenient way to be able to give to it. Thanks to Liz for the heads-up on this story 🙂