Rogers Wireless’ owned Fido is about to be rebranded into a discount carrier. Not that they are already expensive or something, it seems like a marketing move to convince users to stay away from the likes of Telus’ Koodo, Bell’s Solo Mobile and Virgin Mobile Canada. That being said, Fido is about to slash its prices and has already started advertising plans starting at CA$17.50 per month. In addition, they plan to increase their portfolio of entry-level phones, eliminate system access fees, and completely rebrand itself.
Honestly, I’m not sure how this will work, since on the the other hand they also carry the iPhone alongside Rogers. Will they dump Apple’s handset from their portfolio, or have everything Rogers has but the accent will be on low-end devices? Guess we’ll have to wait and see whether this strategy can fly or not…
[Via: Boy Genius Report]