Juniper Research has released a new report saying that Mobile coupons redemptions will have reached 200m by 2013…
Apparently it’s a mature market in Japan and Korea, but even less mature markets like the US and Europe are showing growth in some big retail sectors like entertainment, shopping, and not surprisingly, food – nothing like a good meal to make you wave your mobile device at people!
Juniper say that the Mobile device is the “best individual marketing device” (I’ve a feeling they are right), but that lack of “suitable point of sale infrastructure” could hamper those figures being reached – again true, if there isn’t a defined way of doing things then it’s going to be a piecemeal affair. I for one hope that retailers and voucher aggregators do get it together…
[Via: RCR Wireless]