AdMob is out with their November 2008 Mobile Metrics Report. From there we find out iPhone requests grew again, this time for 52% month to month, reaching a total of 359 million. This in turn gave iPhone 6.3% of total requests or 9.9% of U.S.-based requests.
with 42% of all requests coming in over WiFi instead of a mobile operator network, the iPhone has by far the most WiFi usage. WiFi only devices such as the iPod Touch and Sony PlayStation Portable also generated significant traffic, and the similar is expected to happen with WiFi-enabled devices like the T-Mobile G1 and BlackBerry Bold.
Other highlights from the November 2008 report:
- In the US, 8% of total requests in November were on WiFi networks, up from 3% in August. iPhone WiFi usage is generally higher on iPhone specific sites and applications than on “normal” mobile sites.
- In the UK, 8% of requests in November were on WiFi networks, up from 4% in August. After the iPhone and iPod Touch, the Nokia N95 and other N series phones are the leading WiFi devices.
- Worldwide requests were flat in November at 5.8 billion. Requests from North America, Western Europe, Latin America, and Eastern Europe each increased more than 10% month over month.
- The T-Mobile G1 generated 15 million requests in November and already represents 7% of all T-Mobile traffic. Android had a 2% share of smartphone operating system traffic in the US.
Want all the details? Hop over to AdMob’s website to grab the full report. As usual, it’s free!