Vringo has recently announced that it has reached an agreement with Sony Ericsson under which the company’s free video ringtone application will be pre-linked on global shipments of Sony Ericsson’s Walkman phones and promoted via the manufacturer’s Fun & Downloads portal. As a result, millions of new users will be introduced to Vringo’s service.
This partnership with Sony Ericsson, which was established when Vringo took home a prize at last year’s Sony Ericsson Content Awards, is the latest step in Vringo’s continuing push toward global availability and monetization of video ringtones. Recently, Vringo announced partnership deals with mobile carriers in Turkey and France that enable users to download the Vringo application and access content, in some cases on a paid-subscription basis.
To access Vringo, Walkman handset users should click on a link on their phone’s web browser, which will initiate the download of the Vringo application.
For the record, Vringo is also available for a wide variety of Symbian, Java and Windows Mobile devices. Users can download the app from Vringo’s website.