During the recently ended CTIA in Las Vegas, Truphone announced that it is entering the U.S. market in a big way. More specifically, the company launched its Truphone Business offering and the Truphone Channel Partner Program in the States.
We’ve already covered Truphone Business in the past, when we’ve talked about the service for the UK market. I’ll only repeat that we’re talking about a BlackBerry application that enables business users to make low-cost international phone calls.
At the same time, they announced the Truphone Channel Partner Program to recruit partners to sell and distribute Truphone Business to companies throughout the U.S. As part of the program, resellers are offered generous commission plans according to a tiered structure, as well as a range of sales incentive schemes, co-marketing funds, and a wide variety of marketing support materials.
Additionally, the channel program offers sales and marketing training modules, dedicated channel managers to support partners’ sales teams in addition to secure and easy to use customer management tools to make all order entries, adds, changes, deactivations and trouble ticketing seamless and instantaneous.