Both Palm and Sprint need the Palm Pre to be more than just “popular,” they need the Palm Pre to be a block-busting success. In that search for mobile-glory, Sprint recently took out a full-page advertisement in the Wall Street Journal – total cost, $264,000. If there were any doubts that Sprint is going all-out to promote the hotly anticipated Palm Pre, consider this a quarter million dollar serving of proof-pudding.
Like Sprint’s attention-deficited TV commercial, this past Friday’s WSJ Palm Pre advert notably featured the Palm Pre and micro-blogging phenomenon Twitter. And, to really hammer home the fast-spreading idea that smartphones can help keep you connected in wonderful and scary new ways, Sprint rattles off Twitter and email traffic statistics that really are impressing. Of course, Sprint wants you to connect all that smartphone-goodness with the Palm Pre.
The Palm Pre is still speculated to be on-track for a mid-May launch on Sprint’s network.
Sprint’s Palm Pre TV ad: