Later today, attenders of the Boston marathon will see a giant iPhone participating in the race. The idea is to promote the iPhone app called RunKeeper, which is a GPS-based fitness app for runners and cyclists. We love the idea and are always delighted to see entrepreneurs using guerrilla marketing tactics to promote their offering.
RunKeeper is available in two versions – free, lite app and the way more powerful full version which costs 10 bucks ($9.99).
And now for some early Monday video action. The behind the scenes clip follows after the jump. Enjoy!
[Via: Mashable]