A research firm /mobile/SQUARED says that at the current download rate of 5.1 million apps per day Apple will pass the announced 1 billion app downloads in the afternoon (GMT) of April 23rd. So if everything goes as planned, the Cupertino folks will reach 500 million apps downloaded in just 94 days. In comparison, the first 500 million downloads took almost 6 months.
The research company argues that around 75% of apps downloaded are free. Of those paid-for apps, price ranges from $0.99-$9.99 with an average cost per download of around $2.20. If you add this number to the equation, you get that Apple earned around $165 million from its AppStore, which is not bad at all. Of course, we should deduct the not-that-low bandwidth costs from that number to get the real picture.
In the same release, /mobile/SQUARED talks about AppStore visibility. A survey of 1,000 UK consumers revealed that 24.2% of respondents knew what an App Store was, with awareness higher among males (35.1%) than females (14.5%). Age wise, 52% of respondents aged between 18-24 years knew what at App Store was, as did 45.1% of 25-34 year olds, 30% of 35-44 year olds and 18% of 45-54 year olds…
Want to know more? Check out the /mobile/SQUARED’s full release.