My fave tech-word-of-the-day site, NetLingo, has come up with another really applicable term for the Mobile world:

merchantainment

If you think this sounds like a Mickey Mouse term, youre right. In the Internet commerce world, its the meshing of entertainment content with product information. Ralph Laurens Polo.com has employed it extensively, but the term was created at Disney World. In fact, Disney staff are trained to be “Merchantainment Hosts” or “merchantainers.” The goal is to create a positive experience for park visitors so they will be inclined to buy more goodies.

Of course, we’ve seen loads of merchantainment Apps on the iPhone, haven’t we – many branded “applications” or “games”, that actually lean heavily on the brand of the company that supplies the App (usually via a developer)…. this is a trend that I see set to continue – and now we have a name for it!

[Via: NetLingo]