AdWhirl announced today that it has closed a one million dollar seed round led by Foundation Capital, with additional participation by several angel investors.
Founded in April of 2009, AdWhirl has apparently become the leading open ad platform for iPhone developers, with over 1,000 publishers and more than one billion ads served per month to iPhone and iPod Touch users through otherwise free applications. AdWhirl offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries.
AdWhirl gives iPhone application developers a flexible platform to make money by managing and serving ads to their free apps from all of the top ad networks, including AdMob, Quattro Wireless, Videoegg, and Jumptap, with Millenial Media and Google’s Adsense coming soon.
“Our goal as a platform has always been to give developers full control over their ad space,” said Ra Roath, Co-Founder of AdWhirl. “In addition to adding new advertisers and optimizing ad revenues for developers, we intend to expand to other ad solutions such as offer-based rewards, so that developers have the flexibility to maximize revenues through multiple channels.”
AdWhirl’s platform also allows developers to cross-promote apps with free custom ads to gain distribution and boost sales of paid apps.
The company says that it will use the funds to expand out to other platforms such as Android, Blackberry, and Palm Pre, while developing new solutions for developers to more effectively monetize their ad space and obtain better distribution for their apps.
If you want to read more about Adwhirl, check out their site here.
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