Nokia has issued a press release praising itself as the number one choice for mobile navigation over other leading handset manufacturers. Frost & Sullivan conducted the study amongst European and Russian consumers.
The idea was:
The key objectives of the study were to analyse consumers’ awareness of, and level of satisfaction with different types of navigation systems (e.g. PND, mobile phones), the different features available (e.g. navigation, 3D imagery, voice guidance, touch screen), location-based services (e.g. car and pedestrian navigation, traffic information, social networking) and other telematics features. The study also aimed at evaluating consumers’ perceptions and willingness to pay for different types of navigation systems, their features and location-based services as well as determining consumers’ brand awareness and perception.
And the results are:
Altogether 3 119 interviews were conducted for this survey in France, Germany, Italy, Spain, United Kingdom and Benelux, in addition to 600 interviews conducted in Russia. According to the study, 62% of the non-owners of a navigation system in Europe and 77% in Russia consider Nokia as the leading brand for delivering mobile navigation. Additionally, over 72% of the current users of a navigation system in Europe and 81% in Russia vote Nokia as the best brand for delivering mobile navigation.
My two cents – is there any other handset maker directly (i.e. not licensing software from other companies) involved in mobile navigation? Not that I’m aware of, and in that sense these results shouldn’t surprise anyone…