BlockBuster’s OnDemand streaming movie service is going mobile, and Motorola has locked down an exclusive deal that would put the movie download service on select Motorola mobile phones. The deal would make Motorola the first cellphone maker to offer access to BlockBusters thousands of movie titles to consumer on-the-go. While video entertainment has been somewhat slow to gain traction in the US, but Motorola sees the market growing and believes their partnership with BlockBuster will allow them to deliver an “unparalleled portable movie experience in [Motorola’s] next-generation handsets.”
The deal helps BlockBuster gain a foothold in the nascent mobile video market, giving them an advantage over competitors like Netflix. More importantly, the exclusive deal gives Motorola a unique service that may just help boost the company’s upcoming Android phones into the mainstream. We’ll have to wait and see if the Motorola Morrison hits market with BlockBuster OnDemand in tow.
There’s no mention of when the service will go live, or how much it will cost. If BlockBuster OnDemand comes bundled with Moto hardware, it’s probably safe to assume that BlockBuster will be charging on a per-download basis. A subscription model would be nice, but we don’t want to get ahead of ourselves.