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Sony Ericsson unveils XPERIA Pureness as flagship fashion-phone

September 3, 2009 by Will Park - Leave a Comment

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We thought Sony Ericsson’s XPERIA lineup of mobile phones was going to be reserved for the highest-end handsets packed with the best features Sony Ericsson has to offer. And, with good reason – Sony Ericsson said as much at Mobile World Congress 2008. Nevertheless, Sony Ericsson is apparently using their XPERIA brand to push flagship devices from every corner of their handset portfolio, including fashion-phones. Sony Ericsson has just unveiled the XPERIA Pureness as the company’s new flagship high-style device. The XPERIA Pureness doesn’t sport smartphones features like the XPERIA X2, instead, it focuses its sleek industrial design on “talk, text, time.” The idea is to give customers “a holiday from technology.”

The XPERIA Pureness features a transparent monochrome display that exudes a lower-tech-higher-style philosophy. The complete feature-set isn’t known, but we do know that the Pureness will support quad-band GSM/EDGE networks and supports Bluetooth. A camera module is also expected to be offered as an add-on attachment.

Expect to see the high-style XPERIA Pureness hitting select retail channels in key cities around the world sometime in November 2009.



[Via: Electronista]

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