If you’ve been sticking solely with a voice plan on Rogers because you won’t swallow their ungodly data fees, you’re in luck – starting today, Rogers is letting you pick up a new phone for the low on-contract rate if you’ve been on your existing plan for one year. On the downside, smartphone/data users are still stuck with 24 months before hardware upgrade eligibility, presumably because Rogers has to make back a lot more money from buying those devices. Voice customers can upgrade to a smartphone, however, and some nice options include the BlackBerry 9700 Bold coming soon, the HTC Magic and Dream are nice and cheap, the Sony Ericsson X1 if you’re feeling fancy, or the 8GB iPhone 3GS (if you’re into that kind of thing). Of course, there’s a bunch of cheap, “normal” phones out there if you’d rather keep saving your money on your monthly.
The Rogers HUP was a lot like this last year, but they switch it to 24 months in August, and now it’s back again in time for the holiday rush. I would say this back and forth was a tease if the bait wasn’t so bland.
You can find the whole internal e-mail after the jump.
Q4 HUP PROMOTIONAL OFFER
Great news! For a limited time, effective October 1 st 2009 – a minimum tenure of only 12 months (since initial activation or last upgrade) will be required in order for existing voice only customers to be eligible to participate in the Hardware Upgrade Program (HUP).
Hardware Upgrade Program eligibility:
- Minimum 12 months tenure (since initial activation or last upgrade) for voice only customers upgrading to another voice or smartphone/data device.
- Existing smartphone/data customers will remain at a minimum 24 months tenure
- All other standard HUP eligibility rules still apply.
Remember, customers are always able to purchase a device at the no-term price, however, customers who choose to upgrade their device via the Hardware Upgrade Program are offered an outstanding selection of the most advanced data devices for the best value.
Why is Rogers not applying the promotional HUP eligibility to data customers as well as voice?
Rogers Wireless invests heavily in providing the latest data devices at affordable prices to our data customers. In addition, with the growth in popularity of data devices there has also been an improved level of quality and technology that has gone into the line-up over the past years allowing a longer hardware lifespan.
Rogers runs promotional offers every quarter. It is important to note that the Hardware Upgrade Program eligibility and quoted hardware/plan pricing are subject to change without notice and cannot be guaranteed beyond the time of quotation.
Customers that upgrade to a smartphone with a data or voice and data plan and then cancel the HUP within the 15 days/30 minute policy will have their eligibility reset within 5 business days, provided the process outlined is followed – for process details, please refer to bulletin # NDP 2009-06-33.
Please note that the information in this bulletin applies to the standard HUP program, and does not take into consideration any existing promotions that may require different eligibility. Always remember to consult the Sales Central bulletins to read the latest in HUP offers.