Not quite sure what Pepsi was thinking here, but they’ve done it, and now they’re apologizing for it. The other day Pepsi apologized for their new ‘Before you Score’ app for iPhone, an app that breaks women down into 24 set ‘types’ and provides pick up lines, info, feeds and more on each. There’s even built-in Facebook and Twitter integration, allowing you to boast about your successes as a result of using the app.
Granted, I believe the app was launched with only humorous intentions in mind, but things seem to have gone off course here. At least Pepsi has acknowledged and apologized for their ‘bad’ here.
Need help stereotyping women? Yep, there’s an app for that!
Note: Just checked the App Store, and can’t seem to find it. Perhaps it’s already been pulled.
[Via: Current]