In its new report titled “Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014,” Juniper Research forecasts that consumer usage of mobile coupons will generate close to $6 billion globally in retail redemption value by 2014.
However, the research company warns about stumbling blocks the industry faces: apathy amongst the wider public, and the lack of willingness to learn a new method of making financial transactions. Juniper goes on suggesting that smart posters with embedded NFC tags will bring to life static billboards, enabling interaction between potential customers and their prospective purchases.
Further findings from the report include:
- ARPU from NFC coupons and smart posters will exceed ARPU from NFC payment transactions;
- The vast majority of mobile coupon redemption value will be generated by the Far East & China, Western Europe and North America in 2014.
As usual, more information about the report is available from Juniper’s website.