Whoever said, “there’s no such thing as bad press,” obviously never worked for a wireless carrier. For the likes of AT&T, the kind of bad press that Verizon Wireless has been sending them could end up hurting their bottom line by way of lost customers. That’s hitting where it hurts. In it’s defense, though, AT&T has filed a lawsuit and is starting to hit back with their own Luke Wilson-ified TV commercials. It seems that lawsuit just wasn’t enough to disuade Verizon from running their ad campaign.
The latest of AT&T’s ads shows the usually funny actor taking a more serious tone to “set the record straight.” Verizon has been on a tear about how their rival’s 3G network pales in comparison to its own. AT&T is worried that some Americans might take Verizon’s claims and depictions of AT&T’s 3G coverage maps to mean that their network just doesn’t have widespread coverage. Their answer, apparently, is to show everyone out in TV-land just how extensive AT&T’s wireless network really is.
Take a look for yourself. There’s significantly more coverage area in AT&T’s map than Verizon’s version. By the looks of it, AT&T has some impressive coverage. So, what gives? Turns out, AT&T is showing off their entire 2G/3G network, while Verizon is focusing on the 3G network. That’s not exactly apples-to-oranges. This is getting interesting…