Another big win for Obopay as they push to conquer the African market. Their “partners in crime” are local telecommunications service provider Essar Telecom Kenya Limited’s yu branded mobile network and Equity Bank, who have a large countrywide network.
The service is branded “yuCash by Obopay” and it’s “positioned to change the landscape of mobile money transfer” in Kenya.
Moreover, in the press release yu’s representative also said they will be working with other parties to expand the service throughout Africa, though no details were provided.
Big congrats to Obopay. I like what they do and I’m always happy to give’em some coverage at IntoMobile. 😉