Something tells me Sony Ericsson are going to hang on to this promo vehicle for the long haul, despite the somewhat tenuous links with their products. They are pushing the 2010 FIFA World Cup™ as something that relates to their devices – by er…. um … oh yes, that’s it – you can put wallpaper on your phone, and maybe a Java game too.
Pardon me for not being over-excited, as (a) I’m not a Football fan, and (b) I don’t get the link between mobiles and Football. However, as always, if you want to take a look at their website, you can go here.