Any hardcore cyclists out there might be familiar with the ANT+ wireless standard, which typically communicates vital statistics like heart rate, speed, and distance with simple (but functional) peripherals. Pedal Brain has made something a little more robust with their new iPhone accessory and application to keep tabs on GPS-integrated routes, training logs, and lots of handy workout stats which, when combined with their web service, you can access from just about anywhere. This is a professional-grade product, complete with support for whole teams, coaches, and organizations. As such, you’ll be forking out an undetermined monthly fee to keep using Pedal Brain, on top of $130-$200 for the plastic mount (carbon fibre version pictured above has yet to be priced). For a closer look, hit up Pedal Brain.