Mplayit, the company behind the social mobile app discovery service on the Facebook platform which we talked about in the past, has unveiled plans to expand to Canada and Australia. For the occasion, they’ve teamed-up with Rogers Wireless (Canada) and Telstra (Australia).
The main benefit Mplayit offers to carriers is that it enables users to discover new apps and games, hence make more money for the carrier-run app store or increase the mobile data usage.
Here’s how they do that (from the press release):
Mplayit offers search and try-before-you-buy playable previews of popular mobile applications on leading mobile platforms and accessible from a standard Web or mobile browser. Users can rate, comment, and recommend individual apps to their social network including Facebook and Twitter. In addition, Mplayit’s unique ‘Apptivity’ feed gives users a view of the most played and recommended apps in real time, adding a useful and entertaining element to regular lists or rankings.
And for the record, in addition to the U.S., Mplayit has been available for Telefonica O2 customers in the United Kingdom since November 2009.