Vodafone Group announced that since they’ve got DRM-free deals with all four major labels in 2009, 450,000 people have signed up for the music subscription services. In other words, the Big Red is saying that it has the largest number of paying music subscribers in Europe. Only in December 2009, over 100,000 customers signed up for the services across the 8 largest Vodafone markets on the continent.
Typically customers pay 5 EUR to get 10 tracks per month. In addition, Vodafone is offering “all you can eat” unlimited download service.
Commenting on the news, Vodafone’s Lee Epting said: “We are really excited by our customers’ reaction to these great music offers. We expect to see continued growth in our music service subscriptions driven by the increase in smartphone use, with their worry-free data tariffs and great value add-ons such as music bundles. We will carry on working hard with our partners in the music industry to develop new and innovative music services for our customers. Vodafone is starting to prove the significance of its place in the music industry.”