A new Juniper Research’s study forecasts that nearly 15 billion tickets will be delivered via mobile devices worldwide by 2014 – up from just over two billion this year. The report suggests that the transport sector is developing fastest with SMS, barcode and increasingly, app driven services being offered by rail and metro companies and airlines.
In addition, it is expected that major cinema chains, concert organizers and sports teams will be latching on to the commercial viability. The reasons are found in cost savings, up-sell revenue potential and the convenience for the user.
Further key findings from the report include:
- Western Europe will be the leading region in 2014 based on number of mobile tickets delivered, taking over from current leader – Far East and China region.
- Market constraints include business models and coordinating ticketing schemes across multiple operators.
Additional details about the report titled “Mobile Ticketing Applications & Markets: Transport, Sport & Entertainment 2009-2014” are available from Juniper’s website.