Shazam has announced the launch of the Shazam Audio Recognition Advertising (SARA)™ program, which allows brands and broadcasters to ‘extend the reach and depth of their campaigns to mobile’.
The SARA program lets brand advertisers directly reach, influence and interact with target audiences using the company’s well-known music recognition technology to tag a commercial. Advertisers can create campaigns that incentivise viewers to engage with the promotion and ‘Shazam’ the spot, meaning viewers access the Shazam service on their respective mobile devices, point the device in the direction of the commercial and hit the “Shazam ” button. Shazam’s audio technology recognizes the specific advert and returns a customized result.
Broadcasters can now use SARA for special promotions and hidden content – such as exclusive video’s and interviews – by providing a click-through to a branded mobile web experience where viewers can interact directly with branded content. The tagged item remains in the viewers tag list so they can revisit it and share it with friends.
More than 50 million people around the world have used the Shazam service, while Comscore recently named Shazam the most popular mobile application in Europe – so clearly these guys are doing something right!