Launched in January 2009, Heartbeat is a cloud-based Software-as-a-Service that provides iPhone developers with additional data about their apps, including sales information, crash reporting, hourly usage stats, reviews and rankings. They tracked $25 million in paid application downloads to date. There are more than 3,500 applications in the system, 55% of which are paid apps.
Mobclix’s plan is to integrate Heartbeat’s services into its platform and offer analytics tools to the users. And since Heartbeat was made with only iPhone developers in mind, Mobclix will transfer the technology for use with the Android smartphones, as well.
Mobclix uses an open marketplace platform and comprehensive account management solution to provide all parties involved (developers, advertisers, ad networks and agencies) with complete transparency and visibility. As a result, the company promises maximized revenues for developers and increase performance for advertisers.