O2 mobile phone recycling scheme pays out £1m to customers

O2 Recycle, a mobile phone (and other stuff) recycling service which is O2 branded, has generated a massive £1 million in cash pay outs for customers, less than five months since its launch in October 2009. The service is operated by phone recycling specialist Redeem Plc and aims to re-use as many of the unwanted devices as possible. Any devices that are not suitable for re-use are responsibly recycled.

The eco-friendly programme was created to make it as easy as possible for O2 customers and mobile users generally to recycle some of the 90 million handsets which are gathering dust in homes throughout the UK. O2 offers a cash value for old phones and donates £1 for every recycled device to its Think Big social change programme.

O2’s UK marketing director Sally Cowdry commented: “We are committed to embedding sustainability at the core of our business, bringing environmentally friendly products and services to our customers, and making it easier for them to do their bit for the environment. The fact that we have reached the 1 million mark so quickly is testament to the popularity of O2 Recycle.”

Products that are supported on www.O2recycle.co.uk include:

  • Mobile Phones (including accessories)
  • MP3 players
  • Laptops, (web-books and notebooks)
  • Printer cartridges
  • Satellite Navigation Systems
  • Digital cameras

O2 Recycle is part of O2’s commitment to bring products and services to market which motivate and help customers to be more sustainable. To maximise the environmental benefits, the service is open to anyone in the UK, regardless of network, and in addition to mobile phones, will also recycle mp3 players, digital cameras, satellite navigation systems and other consumer electronic devices.

The online service at www.o2recycle.co.uk can be used by anyone in the UK, regardless of network, and will provide cash in exchange for the old devices within 5 days.

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