Sprint is running a new ad for its MiFi-like device – Overdrive 3G/4G Hotspot mobile router, which as you may know allows users to turn their cellular connection into a WiFi hotspot.
The ad features an iPhone user called (guess) Steve and his Overdrive-ownin’ friend Matt, who turns on his Sprint device to make a super fast hotspot for his iBuddy.
Matt says: “My friend Steve’s iPhone is cool, but it’s limited to AT&T’s 3G speeds. So I’m going to use the Overdrive 4G mobile hotspot to make it up to ten times faster…”
At the end of the ad, Matt asks: “What can you do with 4G?” and then the narrator concludes with: “Whatever you do, do it up to ten times faster than 3G with 4G from Sprint.”
The next obvious step is to target iPad users — something Verizon is reportedly trying to do with its MiFi offering. Sprint has a more compelling offering, so if the Big Red can do it, Sprint should take that route, too.