A new study by Juniper Research has forecast that nearly half of all mobile phone users worldwide will pay by mobile for digital and physical goods by 2014. In other words, that’s growth of nearly a billion users compared to 2010.
The research company argues that the segments of ticketing and payments for physical goods are being spurred by the take-up of mobile apps coupled with the availability of multi-lingual versions of platforms such as eBay. Moreover, mobile payments are now becoming “integrated into a wider mobile web shopping experience that includes browsing, coupons and advertising.”
However, there is also the warning that a lack of user support and help could threaten the spread of mobile payments. In that sense, Juniper recommends enjoyable, easy and consistent user experience.
Other findings from the report include:
- In-app billing will play a key role in developing on-going revenue streams for payments operators.
- In addition to developed countries, emerging economies will also play a significant role. As an example, in excess of 500 million users in the Indian sub-continent will be making a mobile payment in 2014.
And you can get all details about Juniper’s report titled “Mobile Payments for Digital & Physical Goods: Players, Markets & Opportunities, 2010-2014” from their website.