At a recently held media briefing in London, ZTE set ambitious goals for the future. The Chinese company aims to become a top three handset vendor by global shipments by 2015, which is up from number six today. Moreover, they said the plan is to be ranked “among the top three in wireless competitiveness, among the top three in wireline competitiveness, and among the top five in mobile phone shipments.”
Impressive plans and something tells me ZTE may actually deliver on most of them, considering they are already the world’s number five telecoms infrastructure vendor, having overtaken Nortel and Motorola last year.
We, of course, are most interested in their handset business, which may have hard times competing with Nokia, Samsung and LG — current top three handset vendors, respectively. ZTE is usually known as an ODM manufacturer for operators, and in that sense they cited a deal with France’s Bouygues where the operator-branded handsets are “100 percent ZTE-branded.”
Is that good enough to overtake LG? Not at the moment, but you never know what the future brings. We’ll keep watching and you keep reading, k?
[Via: MobileBusinessBriefing]