Layar launched a new version (3.5) of its Layar Reality Browser. The updated application rocks Layar Stream, making it easier for users to discover and experience Augmented Reality without the need to enter a search query or open a specific layer. As soon as they start the app, users will immediately see the most interesting content nearby. According to Layar, this “takes Augmented Reality from novelty to utility.”
In real-life this works like this – you start the app, and you’ll be presented with a list of the cool content at your location. The list is sorted by time, location, proximity, popularity and preferences; and now you don’t need to hold the device up to see what’s going on around you.
Last week, the published layer count passed 700. These layers currently serve 2.4 million objects a day and are now indexed and ranked using the Stream Technology, which supports any location based object such as check-ins, coupons, status updates, gaming, information, 3D models and more.
Layar Reality Browser 3.5 with Stream Technology is available now for download in the Android Market, while the iPhone version will be available soon.