SMS GupShup, which is India’s largest social network with over 30 million users, announced that more than 150 advertisers have run campaigns on its network. Among the companies that used the network to spread its message we find such brands as eBay India, ICICI, Pepsi, Airtel and Tata.
According to SMS GupShup, mobile communities are a great way for brands to engage their customers on an ongoing basis, as well as increase the customer base through viral growth. Engagement drives loyalty, resulting in a far more effective spend of marketing budget than regular advertising. Brands can get direct feedback from their customers as well as inform, interact and transact with them.
Apparently, the existing advertisers are happy with SMS GupShup’s platform:
- eBay India’s Valentine’s day and IPL Merchandise campaign got resulted in 20,000 subscribers joining the eBay India mobile community.
- Turner Imagine managed to increase TRPs of their reality shows by driving viewer engagement.
- UTI Mutual Fund has built a mobile community of over half a million users on SMS GupShup, where it provides general investment advice and selective financial market updates.
- Pepsi’s SMS GupShup mobile community counts more than 60,000 members.
- TATA Jagruti’s community grew to over 25,000 Indian youth.
In addition, SMS GupShup has other brand advertisers — including Microsoft, Cadbury, Nokia, Ford, Puma, Maybelline, Dell, Kingfisher, Sun Microsystems and ING Financial.