After seeing the first augmented reality enhanced magazine (Sueddeutsche Zeitung), we have great use of AR technology to share…
During the Lowlands music festival in the Netherlands, the Stedelijk Museum has lent digital versions from its world famous art collection to visitors with Layar application installed on their smartphones (Android or iPhone).
Here’s how it all worked out:
At a special desk, visitors were able to choose one of the 175 famous art works by artists like Picasso, Karel Appel, Andy Warhol and Gilbert & George. Then once they “borrowed” an art work, they were able to place it anywhere on the festival terrain so that other visitors could see it by pointing their smartphone (with Layar app installed) around the area. The whole idea is called “Borrowing real art in augmented reality” and I love it…
For the record, Lowlands festival took place on August 20, 21 and 22th. You can grab Layar for the iPhone from here (iTunes link) while Android smartphone owners will have to search for “layar” in the Android Market.