Google hangs up on Goog-411 to focus on Android

Android will be the main voice focus of Google as it shuts down Goog-411
Android will be the main voice focus of Google as it shuts down Goog-411

You may not remember it but Google offers free directory assistance with its Goog-411 offering but the search giant said it is hanging up on the service to focus on voice recognition technology for Android.

In a blog post, the company said that Goog-411 will shut down on November 12 of this year.

Our success encouraged us to aim for more innovation. Thus, we’re putting all of our resources into speech-enabling the next generation of Google products and services across a multitude of languages.

You’re not out of luck if you want Goog-411 type services and you don’ have a smartphone, as you’ll still be able to text the name of a business to “466453” and have Google text you contact information.

Goog-411 was a nice attempt to gain some traction in the potentially lucrative voice searching market. Google doesn’t like to talk about it but there is a wealth of data in understanding voice commands – one could potentially deduce the gender, age and other demographic information from an accurate breakdown of someone’s voice. Google loves that type of information because it enables it to target its ads more accurately.

The voice products on Android are pretty fantastic. The voice-to-text features on Android 2.1 work well and the Google Voice Action app lets you control your phone easily with your voice.

Voice interaction is going to play a large role in the future smartphone battles and company are already loading up. Apple purchased the voice concierge app Siri for about $200 million and we expect deeper voice controls to be in the next version of the iOS software.

Microsoft is about to unveil its Windows Phone 7 platform and the company is saying that it will have industry-leading speech software.

Even third-parties like Vlingo are doing some interesting stuff with speech-recognition and I wouldn’t be too surprised to see that company get purchased by a major handset manufacturer in the not-too-distant future.

  • Brittany

    I use goog 411 all the time. I really hate to hear it will be going away, but I have an android phone so I can just search. My mom however, who hates texting and has a regular phone will be out in the dark…i wish google would reconsider the removal of such a great service.

  • Anonymous

    Have you guys tried the new toll free service by Justdial? Unlike 1800GOOG411 they not only offer human assisted service but also connect your calls to the local vendors. This is simply amazing as his service offers to clear your queries in the matter of 60 seconds.

  • Anonymous

    Google’s idea of toll free service was innovative and it is sad to see it go down. Recently I came across a toll service by Justdial and the difference between the 2 services is vast. Justdial (1800-500-0000) boasts of human assisted service, one ring pick up and answers your queries within 60 seconds which 1800GOOG411 did not offer. This service is simply mindblowing.

  • Anonymous

    Have you guys tried the new toll free service by Justdial? Unlike 1800GOOG411 they not only offer human assisted service but also connect your calls to the local vendors. This is simply amazing as his service offers to clear your queries in the matter of 60 seconds.

  • Anonymous

    Have you guys tried the new toll free service by Justdial? Unlike 1800GOOG411 they not only offer human assisted service but also connect your calls to the local vendors. This is simply amazing as his service offers to clear your queries in the matter of 60 seconds.

  • Anonymous

    Have you guys tried the new toll free service by Justdial? Unlike 1800GOOG411 they not only offer human assisted service but also connect your calls to the local vendors. This is simply amazing as his service offers to clear your queries in the matter of 60 seconds.

  • Anonymous

    Have you guys tried the new toll free service by Justdial? Unlike 1800GOOG411 they not only offer human assisted service but also connect your calls to the local vendors. This is simply amazing as his service offers to clear your queries in the matter of 60 seconds.

  • Anonymous

    Have you guys tried the new toll free service by Justdial? Unlike 1800GOOG411 they not only offer human assisted service but also connect your calls to the local vendors. This is simply amazing as his service offers to clear your queries in the matter of 60 seconds.

  • Anonymous

    Have you guys tried the new toll free service by Justdial? Unlike 1800GOOG411 they not only offer human assisted service but also connect your calls to the local vendors. This is simply amazing as his service offers to clear your queries in the matter of 60 seconds.

  • Anonymous

    Have you guys tried the new toll free service by Justdial? Unlike 1800GOOG411 they not only offer human assisted service but also connect your calls to the local vendors. This is simply amazing as his service offers to clear your queries in the matter of 60 seconds.

  • Anonymous

    Have you guys tried the new toll free service by Justdial? Unlike 1800GOOG411 they not only offer human assisted service but also connect your calls to the local vendors. This is simply amazing as his service offers to clear your queries in the matter of 60 seconds.

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