Juniper Research’s new study estimates that operator revenues from non-voice services will go from $56 billion this year to $96.7 billion by 2015. Unsurprisingly, carriers have consumer adoption of data-hungry devices such as smartphones and tablets to thank for this surge in demand.
However, the report forecasts that despite this rise growth in total operator revenues will slow year-on-year, as a result of the start of decline in voice revenues.
In order to offset this decline, operators are pitching attractive data bundles to consumers. On the other hand, some of them are thinking to abandon unlimited data plans and return to tiered data pricing.
Some other findings from the North American Mobile report include:
- Penetration in North American countries, and particularly in Canada, still significantly lower than in other developed markets, leaving room for growth in the region.
- Smartphone technology has revolutionized Social Networking through use of GPS, creating new marketing opportunities for businesses as a result.
- Increase in mobile ticketing revenue in North America driven by airlines’ usage of mobile technology in airline tickets and boarding passes
As usual you can get additional details from Juniper’s website.