As mobile voice revenues continue to decline, Operators in the Indian sub-continent are looking for ways to offset the decrease in revenues by focusing on mobile data strategies. As a result, “tremendous opportunities” are created in the Content & Application sector, which according to a new study from Juniper Research, will increase from $4 billion in 2010 to $10 billion in 2015.
At the moment, mobile content service revenues are dominated by the Music sector, but User Generated Content will surpass it to generate the highest revenue by 2015. Additionally, Infotainment products and services will also grow significantly over the period.
Other findings from the Juniper report include:
- The Indian Sub-Continent mobile user base is expected to rise from 814 million in 2010 to nearly 1.3 billion in 2015
- Blended ARPU levels are expected to decline steadily across the region, although the sharp fall in voice ARPU will be partially offset by the steady increase from data services
- India will provide the largest share of cumulative regional revenues over the forecast period, followed by Bangladesh
As usual, you can get more information from Juniper’s website.