The GSMA announced the launch of the first ever GSMA Band App Audition, which is an app developer competition calling for mobile app concepts for the artists to engage with their fans throughout the world.
For the competition, GSMA engaged some well-known names such as Muse, Faithless, upcoming new artists Metric and Eliza Doolittle, while at the same time strucking partnerships with the Featured Artists Coalition (FAC) and Music Managers Forum (MMF).
Interested developers can submit their app ideas until January 15th, 2011. The finalists and winners will be announced at the App Planet event at the upcoming GSMA Mobile World Congress in Barcelona, Spain. Moreover, developers can download individual mobile app briefs, along with graphics, tracks and other content assets from each of the artists from this page at the website of Mobile App Challenge.
The competition calls for 3-minute video submissions succinctly outlining the basic concept behind the app entry. The contest will be judged by the artists and their management, and competition prizes range from the opportunity to engage with the participating bands to develop the official mobile app, as well as meet and greets, tour tickets, merchandise and other prizes.