Google knew what it was doing when it acquired AdMob. The mobile ad network announced that it now receives more than 2 billion ad requests per day, which is more than what it received during the entire month of December 2007! In other words, that’s a magnitude of 30 times in just over three years.
These requests are spread across more than 100 million unique Android and iOS devices, the number which nearly doubled over the last six months. And it’s not just U.S. smartphone users AdMob has to thank for this – the rapid growth is global with 9 countries in the AdMob network generating more than a billion monthly ad requests in December 2010, up from just one country a year ago. The strongest regional growth in monthly ad requests over the past year has come from Asia (564%), Western Europe (471%) and Oceania (363%).
As for the 2011, AdMob expects the growth to continue…
[Via: AdMob Blog]