Location Labs announced general availability of its Geofencing platform with enhanced functionality. The cloud-based technology is made to help iPhone and Android developers accurately define virtual boundaries on the phone or in the cloud, and is already in use for interactive billboard advertising from CBS Outdoors and Intel, and “Store Alerts” functionality in Cellfire’s couponing app. In addition, social networking applications such as Mayor Maker and Tweet Mover are also using the Mobile Geofencing Platform.
In related news, Location Labs also launched a Spatial Storage solution, providing API access to 3rd party location data which, once combined with geofencing and the ability to push location and application data to the cloud, enables fast spatial context-aware searches.
Both Geofencing and Spatial Storage solutions create geofences from the cloud, and make them available on the phone as a user nears the geofence perimeter. Companies making location-based apps and services can easily create geofences around “standard” points of interest using the data from Location Labs’ Maponics data sets, and push alerts based on a user’s location and dwell time around a point of interest.
Developers among you should understand this. If you want to learn more about Location Labs’ offering, hop over to this page and take it from there.