StumbleUpon launched StumbleUpon Paid Discovery, its new social media brand advertising platform that enables brands to target customers using sponsored web and mobile pages within StumbleUpon.
Using the new platform, brands can reach customers through in-stream promotion of entire web pages, micro-sites, mobile sites or videos. Marketers can even target users by age, gender, location and more than 500 different topical interest areas, while Paid Discovery recommends a marketer’s content to users who have clearly expressed preference for a particular interest.
There are two different price points, $0.10 and $0.25 per visitor, with marketer only paying for those visitors that were engaged with the brand’s content.
Device targeting is included as well, so that brands can (for instance) only “shoot” for on-the-go users, who experience StumbleUpon on their iOS and Android-powered devices.
Finally, StumbleUpon Paid Discovery sports reporting and analytics all with engagement metrics, allowing marketers to analyze data by interest, age, gender, location, time spent on a page, sharing medium or device…