Cellfish Media scored a deal with NBA to bring NBA-themed content and apps to mobile phone users across the U.S. Throughout the year, the company will offer NBA-themed applications, including the NBA FanCam, where fans can take a photo and digitally insert NBA products, and then share it with friends via social networks. Additional products will include team-inspired graphics for mobile alarm clocks and an NBA portal, allowing fans to access additional NBA content such as wallpapers, team logos, ringtones and ringback tones.
And that’s about all we know at the moment. Plus we have the words of Cellfish Media’s Founder and CEO, Fabrice Sergent, to share. He said: “We are thrilled to deliver ‘fan-fueled’ NBA-themed mobile content, reflecting our strategy of putting the fans in the driver’s seat and creating content for celebrating on mobile and sharing via social media.”