InMobi, which in case you don’t know is the world’s largest independent mobile ad network, acquired Sprout, whose HTML5 rich media creative platform helps agencies and brands reduce the complexity of rich media mobile ad creation and distribution. As a result, InMobi will be able to help the mobile advertising industry easily build and distribute rich media ads to consumers everywhere.
Sprout’s cloud-based platform brings efficiency and scale to organizations creating mobile ads that are compatible with an array of mobile devices supporting HTML5, including Apple iOS and Google Android devices. The company works with some of the world’s leading brands, including Chevrolet, Disney, Paramount Pictures, HTC, Sega and Nokia.
Under the terms of the acquisition, Sprout will operate as a fully independent company working with the entire mobile advertising industry to “solve the HTML5 creation and delivery problem,” and will continue to expand its product in the coming months by adding workflow enhancements, analytics, and innovative new ad units.