inMarket unveiled what it says is the first mobile network exclusively reaching shoppers making retail purchasing decisions. Simply called the inMarket Shopper Network, it combines the volume of brick-and-mortar retail with the performance accountability of online advertising in its hyper-targeted programs, which is apparently a concept only recently made possible through mobile. The CheckPoints rewards app — the one we covered for few times in the past — will continue to play an anchor role alongside best in class shopping apps and inMarket’s SDK set for release in coming weeks.
inMarket’s audience is composed of more than 20 million mobile-enabled shoppers who use their phone as a resource before, during, or after shopping in stores. Since its launch in October 2010, the world’s leading brands such as Coca-Cola, Levi’s, Nestle, Henkel, Kraft and Proctor & Gamble tested the service and have realized dramatic lift in consumer purchase intent of up to 400%. By comparison, conventional mobile banner campaigns demonstrate increased purchase intent by 11%… Sounds promising, can’t you tell?