YouMail, the company behind the popular visual voice-mail service, launched a new service to allow any owner of a US phone number to control their personal brand through caller ID. In that sense, the company launched a new website at who.youmail.com where users can enter their phone number and see what their current caller ID says. Then, if they don’t like what they see, update it by connecting to Facebook and/or filling out a simple form. From then on, any call to anyone in the YouMail network will display the information they provide.
YouMail’s network consists of well over 2 million registered users of its YouMail Visual Voicemail Plus and WhoAreYou applications, which together have had over 100 million unique callers and handle over 50 million calls each month. These users all have “Visual Caller ID” that identifies callers with a name, city/state information, and a representative image, such as a Facebook photo or business logo, even when the calling number is not found in the user’s address book…