Mobile advertising company Amobee is acquiring AdJitsu to accelerate the innovation of interactive 3D mobile ads. AdJitsu is a wholly owned business unit of Cooliris.
The rest of the pitch goes like this (from the press release):
With AdJitsu’s technology and product suite, Amobee will collaborate with ad networks, premium publishers, brands and agencies to create highly engaging and differentiated 3D mobile ad units. Mobile users can tap on the ad and engage with 3D models of advertisers’ products with unmatched interactivity, speed and animation. Furthermore, AdJitsu’s technology has the unique ability to transform existing 2D ad assets into interactive 3D campaigns, which result in impressive click through rates and higher revenues for advertisers and publishers.
In case you wonder, the terms of the deal were not disclosed…
Our take: it’s good to see mobile ad space consolidating, though I’m not sure we’ll love 3D ads more than we do 2D ones. Then again, if paired with incentivized downloads (i.e. free stuff for end users), these could work. 😉