Wendy’s launched new mobile apps for iOS and Android users, allowing them to personalize their meals based on the amount of calories they choose. Free to download from Google Play and Apple AppStore, My Wendy’s provides customers with two ways to create their meals: by selecting a calorie range suitable to their dietary needs that prompts a list of meal options, or by building a meal by choosing specific menu items to reach their calorie goals. For instance, you can add extra crinkle cut pickles on your Dave’s Hot ‘N Juicy Single cheeseburger or remove the creamy red jalapeno dressing on the Baja Chicken Salad.
In addition, there are now additional nutrition information for each individual menu item selected, a “Favorites” section where you can store your best menu creations, and the ability to locate nearby Wendy’s.
Aside from the two mobile apps, the popular restaurant chain also updated its mobile website, providing the same capabilities for those accessing the site from some other mobile phone (or they just don’t want to have the Wendy’s app installed on their smartphone).
Finally, it’s worth adding that this is just a start with future app releases also including expanded nutrition information, digital couponing and mobile payments.
My Wendy’s (FREE) [iTunes link] [Google Play link]