Sony Mobile is bullish on its prospects in the smartphone market, promising a “breakthrough” year as it seeks to get back in the game.
That was the message delivered by the company’s senior execs at a press conference during Mobile World Congress. While there, we also had a chance to learn more about the road ahead.
You see, Sony is betting big on mobile and is using resources and brands from other companies from the group to make its mobile division a success. As a result, they hope to offer a proposition “that only Sony can deliver,” according to the CEO Kazuo Hirai.
To make that happen, Sony has started global rollout of the Xperia Z smartphone and Xperia Tablet Z. Moreover, it is gearing up for its “biggest ever marketing campaign” this year. Various portions of the campaign will be deployed in more than 20 markets across TV, print, digital, out of home and retail from March 2013.
Sony also claims to have the largest range of NFC-enabled devices with 35 products either “launched or in pipeline.”