All-day battery life with active noise cancellation switched on is a bold claim. And if the early retail listings that briefly appeared on Amazon UK are accurate, that’s exactly what Apple is promising with the upcoming Beats 360 headphones. The listings were pulled quickly, but not before the internet got a good look at everything from the price to the color options.
According to Android Headlines, the Beats 360 will come in six colors: Sky, Black, Navy, Cloud, Pink, and Volt. Sky, Pink, and Volt lean into a neon aesthetic, while Navy, Black, and Cloud keep things more subdued. That’s a smart range. You’re covering the buyers who want their gear to pop and the ones who just want something that looks clean on a work call.
The spec list is still incomplete since those retail pages got taken down fast, but a couple of key details made it out. The headphones are IPX4 rated, so they can handle sweat and light rain. And that all-day battery promise with ANC on is the headline feature here. Most ANC headphones take a hit in battery life the moment you flip noise cancellation on, so if Beats can actually deliver full-day endurance in real use, that’s worth paying attention to.
Pricing is set at $299.99 in the US, with a UK price of £331.99. That puts the Beats 360 just below the Beats Studio Pro, which runs $349.99. It’s not a budget option by any stretch, but it’s a reasonable position in the market. Sony and Bose are both charging similar or higher prices for their flagship over-ear headphones, so Apple isn’t out of line here.
One interesting angle is the accessory play. Apple is reportedly planning to sell separate cushion kits alongside the headphones, including standard spare cushions, UltraPlush Cushions for extra comfort, and a Performance Kit designed for workouts. It’s the kind of modular approach that adds ongoing revenue for Apple while giving buyers a reason to stay invested in the product. Smart, even if it does feel a bit like selling you what should already be in the box.
Apple is reportedly positioning these headphones toward MacBook Neo owners, which makes sense. The MacBook Neo’s color lineup skews vibrant, and buyers drawn to that kind of aesthetic tend to carry it through their whole setup. Headphones are a natural extension of that. Whether that targeting actually shows up in marketing remains to be seen, but the color strategy already lines up.
The Beats 360 key features based on the leaked listings include:
- All-day battery life with ANC enabled
- IPX4 water and sweat resistance
- Six color options: Sky, Black, Navy, Cloud, Pink, and Volt
- Optional accessory cushion kits including UltraPlush and Performance variants
- US pricing at $299.99 and UK pricing at £331.99
No official launch date has been confirmed yet. But with retail listings already live and then pulled, an announcement is probably not far off. Keep your eyes open.